07.11.2018

Shalom, Krasnoyarsk! Israeli shoe designer Kobi Levi met with general director of the Krasnoyarsk shoe factory «Ionessi».

On October 31, a meeting with the First Secretary of the Embassy of the State of Israel in the Russian Federation Boleslav Yatvetsky was held in the Krasnoyarsk administration. He is also a Head of the Israeli Cultural Center at the Embassy of the State of Israel in Novosibirsk. Krasnoyarsk was represented by the Deputy Head of Mayor's Department – Vadim Falaleev. They discussed prospects for cooperation between Krasnoyarsk and Israel during the meeting

-I think that we have a lot of perspectives in these relations , maybe  we should think about  the creating a joint production.

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It is worth to note, that the proposals of Deputy Head of Mayor's Department did not remain only words. Israeli shoe designer Kobi Levi arrived in XII Krasnoyarsk Book Fair and met with general director of the Krasnoyarsk shoe factory «Ionessi» Dmitry Palnikov. They discussed possible collaboration in their industry.

For the reference:

 about

Design and shoes have been Kobi Levi's passion since his childhood in Tel Aviv, Israel. His first shoe designs were created during his high school days. They were made from cardboard back then. Following his passion, in 2001 he graduated from Bezalel Academy of Arts & Design, Jerusalem.

Since his graduation Kobi worked as a freelance footwear designer. During this time Kobi learned the trade secrets of shoe development and craftsmanship.

For his own leisure Kobi designed unique, creative and innovative shoe styles, which challenge the standard definitions of design, art and fashion to create a niche of their own. These footwear art creations were uploaded to a blog Kobi started in April 2010. Soon the blog took on a life of its own and reactions streamed in from all over the world. This over-night exposure brought Lady Gaga to use the design Double Boot in her "Born this Way" music video.

Worldwide attention and publications led to a growing demand for Kobi's artistic styles. His email inbox filled almost overnight with thousands of requests from all over the world, asking where the unique shoes can be purchased. In July 2011 Kobi opened his studio in Tel Aviv and started to offer his original designs for sale. In the studio he creates, develops and produces limited editions from his designs. All pairs are made by hand from high-quality materials.

 

Article by the Chief specialist of
International Affairs Division of Mayor's Department
Uliana Makova, uves3@admkrsk.ru