01.02.2021

​The project by the Krasnoyarsk Drama Theatre was shortlisted in «Serebryanyy Luchnik» (Silver Archer), a prestigious competition in the field of marketing, communications and PR.

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«Bored Flashmob» by Maria Sikor applied for a new category - the 'Anti-crisis communications during a pandemic' one. The idea for a flashmob was first conceived during the beginning of the pandemic, when theatres, museums and other cultural institutions inevitably lost their visitors. Maria then suggested writing about the 'griefs' on cardboard and such. It turned out like this: 

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At first, the flashmob was supported in Krasnoyarsk. The museum employees wrote similar phrases like: «Nobody sticks their head into a gramophone» or «Nobody pets the deer.»

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A little less than a week after the launch, cultural institutions throughout the country started supporting the Pushkin Theatre. Soon thereafter, the «Bored Flashmob» went beyond the boundaries of culture and began to spread in public catering and other areas.

A variety of projects were defended during the awarding ceremony. Bored Flashmob was the only project from Krasnoyarsk to win.